The liberalization of economy took place in the 90s, and with that India has been on an enviable growth story. With liberalization came plethoda of innovations and options in the world of insurance and investment – Term Insurance, ULIPs, custom tailed health insurance plans and more. Unfortunately most of us are still stuck with conventional Endowment and Money Back plans etc.

This blog or website (as we like to call it) aims to break old myths and bring to you latest updates in simplest of words and in the most illustrative ways possible. And we get our kick from knowing that we could help you make the best decision.

For any suggestions, brickbats or a pat on our back please Mail Us or just leave a comment, we will get back to u.